Tory Burch strategic plan for its competitors was to aspire customers to own luxury goods and products designed in an affordable collection which was sold in the boutique that feels like a living room.
In a well-designed boutique with a touch of elegant and rich in colours and patterns, no competitor can beat the feel of Tory Burch boutiques .While shopping the staff are there to assist the customers with the offer of drinking water in an 8 oz bottle making a customer service first priority.
The logo is the most important part of her business ,with double T gold logo ,unique designed that stands out as the brand name is something a lot of people want to wear compared to her competitors such as Kate spade ,Micheal Kors, and Coach .
S.W.O.T analysis for Tory Burch
Strengths- The brand is an affordable luxury brand .
Weakness- The brand only makes products for women .And for customers overseas shipment is very expensive as the company uses DHL as means of shipping , which charges shipping costs by weight and size .
Opportunities -The company has expanded to other parts of the world entering in a global market and with the launch of the first Tory Daily app inspiring blog content shopping exclusives and free shipping.
Threats - with the change in technology and demands the company always in the threat of losing its market share to its competitors such as Michael Kors .
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