Ch.8 Segmenting and Targeting Markets

        My company uses demographic segmentation to meet the needs of the specific consumers.

The marketers use age segmentation and gender segmentation to understand the product it want to sell or introduce.Tory Burch segment market baby boomes (women only )at the moment offering affordable luxury products .

       by breaking the cunsumers in segment this enabled the company to know consumers it wanted to target and identify the need of affordable luxury brand for women that lacked in the overall market .Tory Burch was able to meet the needs and fill in the gap for the working women .

Different age group wearing Tory Burch from age of 18 -80 

Ch.15 Marketing Communications

           Tory Burch promotinal strategy has played a major role in the companies regognition in the marketplace .with its concept of being affordable luxury brand offering high quality products and exellent service the company has gained competitive advantage .Tory Burch uses various ways of communication to its  potential  and existing consumers to increase sales .

            Interpersonal communication and mass communication are part of the company's effort for targeted audiance .Tory burch trained salesperson are important in the introduction stage of their product life cycle .They interract with customers and inform them about the product and offer trial.Even with the saleperson  being sucessful  the company uses mass comunication to reach a large amount of targeted consumers .  

           Mass medium such as television where Tory Burch advertising are featured gives the consumer the preview of the product and introduction .

       Tory burch Salesperson .                                                      

            

Ch.10 Product Concepts

       Tory Burch is a consumer products that offers a product mix for its cunsumers .The company carries varieties  of products including clothing,accesories ,beauty and home goods.With the good reputation over the years the company was able to establish equivalent quality for its product lines.
 Its consumers believe in the quality the product hence giving Tory Burch items as a specialty products .
        moreover the company goes through stlye modification each season offering different styles and colours for its consumers and keeping them up to date for the trending styles and colours of the years in the world of fashion.The marketing strategies for their products usually states ,"The must haves "or picture -perfectl stlye for the holidays ".With this its consumers always want to be up to date.

                Product line for Tory Burch .