Ch.10 Product Concepts

       Tory Burch is a consumer products that offers a product mix for its cunsumers .The company carries varieties  of products including clothing,accesories ,beauty and home goods.With the good reputation over the years the company was able to establish equivalent quality for its product lines.
 Its consumers believe in the quality the product hence giving Tory Burch items as a specialty products .
        moreover the company goes through stlye modification each season offering different styles and colours for its consumers and keeping them up to date for the trending styles and colours of the years in the world of fashion.The marketing strategies for their products usually states ,"The must haves "or picture -perfectl stlye for the holidays ".With this its consumers always want to be up to date.

                Product line for Tory Burch .