Ch.15 Marketing Communications

           Tory Burch promotinal strategy has played a major role in the companies regognition in the marketplace .with its concept of being affordable luxury brand offering high quality products and exellent service the company has gained competitive advantage .Tory Burch uses various ways of communication to its  potential  and existing consumers to increase sales .

            Interpersonal communication and mass communication are part of the company's effort for targeted audiance .Tory burch trained salesperson are important in the introduction stage of their product life cycle .They interract with customers and inform them about the product and offer trial.Even with the saleperson  being sucessful  the company uses mass comunication to reach a large amount of targeted consumers .  

           Mass medium such as television where Tory Burch advertising are featured gives the consumer the preview of the product and introduction .

       Tory burch Salesperson .