Ch. 5 Developing a Global Vision.

After a huge success in the domestic market in selling the Reva ballerina flats in 2006 and the remarkably bold -print pants which made $80,000 sales in a day and no more inventory,Tory Borch began to be recognized in the world of fashion.
             In 2004 the company launched the e-commerce site toryburch.com giving online

shopping experience for its  customers .By doing so the brand became well known in other parts of the world and with the high demand in the affordable luxury brand, Tory Burch was able to meet the needs of its costumers .After two years the company went global with more than 150 freestanding boutiques operating in more than 30 countries worldwide.
                                           

while the company was expanding globally its marketing targets were based on economic factors and culture in which they wanted to operate.The company expanded to countries with strong economic development such as China, Paris and Dubai.