Ch.14 Retailing.

           Tory Burch started its first retail store in 2004.With the huge success of the store, the company was able to expand its retail stores to more than 30 countries.The company's level of service has attracted a lot of customers globally.
         The retailer offers high-end goods and services at affordable prices in the retail stores that usually consist of a store manager and 3- 4 associates .having good customer service in an elegant feel store , Tory Burch has succeeded in the market attracting many women worldwide.The company has generated revenues of $1.1 billion in 2014 becoming one of the important retail stores in the U.S economy .
         The retailer has expanded over the years from its own retail stores to Department stores such as Bloomingdales and Marcy's due to high demand in the market and recognition in the market share from its competitors such as Micheal kors .In 2011 the retailer launched online retailing making it convenient for its busy customer who has no time to visit the store and also offer service to consumers globally through shipping of goods and services to the part of the world where the company does not exist yet.
           


                Tory Burch in Department stores Bloomingdales