Tory Burch company understood the market and the need of women while creating the brand .with the knowledge and full understanding of its consumer behavior Burch has conquered the heart of its consumers who are women from all ages .Many of the targeted market customers who are women mostly buy goods and service from the company because they relate to Burch lifestyle .
Burch who has incorporated her personal style into the brand she has definitely inspired women to purchase her products .Being a mother ,divorced and giving up her career to start the company ,many women relate to her on many levels...."I think women can relate to me on many levels ", Burch says ."One ,I am a mother .and many times I am asked how I feel about divorce".
The company has been very smart about branding its products to women of all ages using the external stimuli as their marketing source .With the launch of Tory Daily app in 2009 , the app has become the platform where working women who have no time to visit the stores can make easy navigation through the app that offers what's new on Tory Burch ,view the runway shows and exclusive offers . This new app has given a chance for her customers a quick -shop experience and its easy for the customer decision-making for the app also offers the reviews from other customers .
Tory Burch Daily App.
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