Ch.16 Advertising ,public Relations.

         Tory Burch company was started in 2004 with only one store ,with its concept as affordable luxury brand with a sense of social responsibility the company gained regognition in the market share.
The company uses aggrassive digital advitising strategies .Being the new company in the world of fashion its market share was very low compared to its competitors .
           By using the Pioneering advertising in the digital marketing Tory Burch was able to introduce its new products and connect with its consumers .Also the company  hired the former Instlye magazine brand developer content Miki Brodie to help contrubute experiance and knowlege on advertising .Working with Brodie the company was able to launch online Tory Burch blog where the advertising team is able to collect analytic of consumers who explore content and study it more careful and determine how many consumers have enganged, how much time they spend on the website and what they purchase.
          The advertising of the products on the Tory Burch blog have a huge effect on its consumers .with statements and previews on whats new on the season the company have captured the altitude of its consumers.The company is known for its bold colors that captures the attention of its consumers .
As Burch describes "I see the world in colors,I am drawn to the way colors interact with and complement one another"......living in color is her guiding principle,from the way she raise her children to the way she approach work.Alot of consumer's prospective on the brand are connected emotinal.